Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks

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Mass Customization: Reflections on the State of the Concept

The opportunities of mass customization are acknowledged as fundamentally positive by theoretical and empirical studies for many years. Many companies are already operating on this new business model successfully. But most of them are rather small start-ups which utilize the novelty effect of mass customization to enter mature markets. Large scale mass customization operations are still limited...

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Mass Customization

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A. Addendum to Lemma 1: There are two cases depending on whether one of the firms dominates the market. The case where no firm dominates the market is described in Lemma 1. The following table states the equilibrium prices and profits when one of the firms dominates the market. We describe the equilibrium only when Firm 1 dominates the market for (T, T),(CU, CU) and (CM, CM) as the results are ...

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ژورنال

عنوان ژورنال: Marketing and Management of Innovations

سال: 2020

ISSN: 2227-6718,2218-4511

DOI: 10.21272/mmi.2020.3-09