Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks
نویسندگان
چکیده
منابع مشابه
Mass Customization: Reflections on the State of the Concept
The opportunities of mass customization are acknowledged as fundamentally positive by theoretical and empirical studies for many years. Many companies are already operating on this new business model successfully. But most of them are rather small start-ups which utilize the novelty effect of mass customization to enter mature markets. Large scale mass customization operations are still limited...
متن کاملOnline Retail: Transferring Mass Customization Thinking
In many retail situations, customers today face vast assortments and often have limited ability to find exactly what they need. By implementing a need-based toolkit for assortment matching, retailers can limit this complexity of choice, increasing the satisfaction of consumers with the goods acquired. Building such a need-based system however is costly and time-consuming, as expert knowledge an...
متن کاملMass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملCompetitive Customization - Online Appendix
A. Addendum to Lemma 1: There are two cases depending on whether one of the firms dominates the market. The case where no firm dominates the market is described in Lemma 1. The following table states the equilibrium prices and profits when one of the firms dominates the market. We describe the equilibrium only when Firm 1 dominates the market for (T, T),(CU, CU) and (CM, CM) as the results are ...
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ژورنال
عنوان ژورنال: Marketing and Management of Innovations
سال: 2020
ISSN: 2227-6718,2218-4511
DOI: 10.21272/mmi.2020.3-09